OUTBOUND / FOR OVERSEAS BRANDS
Introduce your overseas hotel, venue or brand to people in Japan through relevant models and creators. Tell a story that helps Japanese customers imagine a visit, an experience or a product in their lives.
Discuss a Japan-market campaignObjectivesProducts, places & experiences
Selected for a Japanese audience
Consider a trip or purchase
OUTBOUND & JAPAN-MARKET PR
01 / CAMPAIGN OBJECTIVES
Translate what makes your business special into information Japanese customers can act on. Travel campaigns and product campaigns each start with a clear purpose.
01 / TRAVEL BEYOND JAPAN
Introduce your experience, rooms, food and location in Japanese. Explain what is included and how to book, so people planning a trip can consider your business.
02 / DISCOVER GLOBAL BRANDS
Show your product’s features and uses in a context relevant to Japanese customers. Where an accessible purchase page is available, the content can guide viewers there.
02 / THE RIGHT PEOPLE
We review audience location, content language and subject expertise. The right match depends on the brief and a creator’s regular content, alongside follower numbers.
TRAVEL & EXPERIENCES
Define the age group, interests and travel style you want to reach. Build a story around food, culture or another experience they can picture enjoying.
PRODUCTS & LIFESTYLE
Explain uses, design and the story behind your brand in Japanese. We look for a fit between the product, a creator’s expertise and their audience’s interests.
Discuss an overseas location shoot, a product shoot in Japan or a production-only brief. The location and required arrangements are confirmed for each project.
Apply as a model or creator03 / THE CAMPAIGN SCOPE
Combine the services your campaign needs. The deliverables and responsibilities for each are set out in the quote and agreement.
CAST
Review prospective talent’s style, expertise, audience location, availability and fees before selecting a fit.
CREATE
Create content around the product or experience. Asset counts, duration, subtitles and revisions are agreed for each project.
SHARE
Agree the accounts, formats and number of posts, including a route to a booking or purchase page. Your use of the assets is specified separately.
REVIEW
Receive publication links, agreed assets and available reach or viewing metrics within the reporting scope. Use the findings to inform your next campaign.
04 / HOW WE WORK
Tell us about your business, audience, objective, dates and budget. Undecided details are welcome.
Discuss prospective creators, their interest, language, shoot location and the content to be produced.
Confirm fees, deliverables, posts, usage, payment dates and change or cancellation terms in advance.
Produce and publish the agreed content, then receive the delivery and results report.
05 / PAID CAMPAIGNS
Campaigns are quoted as paid projects, including talent and production fees and necessary expenses. Your quote reflects the chosen cast, content, publishing and usage scope.
Discuss a Japan-market campaignThe quote confirms currency, the final tax-inclusive total and payment timing. An initial consultation is free. Paid work begins after acceptance of the scope and quote.
For an overseas shoot, talent, publishing and production fees are considered alongside flights, accommodation and local transport. Dates, booking responsibilities, expenses and payment terms are agreed before the project is confirmed.
We deliver the agreed production, publishing and reporting services. Views, visits and sales are not guaranteed.
06 / QUESTIONS
Yes. Inquiries are welcome in English or Japanese. Share your location, the Japanese customer group you want to reach, your campaign idea and your budget. We will confirm the scope and any local support required.
That depends on the brief. We can discuss prospective talent able to work at the destination, product photography in Japan and other practical options, considering audience reach, production needs and travel costs.
We agree the media, period, territory, advertising use and permitted edits, then quote the required permissions. Creator posts and your business’s use of the assets are separate items in the agreement.
LET’S CREATE A CONNECTION.
Send us your brand or venue’s website and tell us who you want to reach in Japan. Discuss the content, cast and any travel requirements with us.
This is an operator-managed PR service. Its fees and contracts are separate from the free member-to-member matching service.