Choice belongs to you.
No forced exclusivity or acceptance. Paid lessons or portrait purchases are not a condition of registration.
INDEPENDENT CASTING & CREATIVE
Talent meets
possibility.
Individuality. Opportunity. Possibility.
For brands looking for the right face, and people ready for their next project. An independent casting partner, with a personal approach.
NON-EXCLUSIVE / PROJECT BY PROJECT / INDEPENDENTLY OPERATEDEXPLORE
01 / ABOUTPERSONAL BY DESIGN.
The right person.
A different perspective.
An expression that brings a collection to life. A presence that reflects a brand. POTENCIA CASTING is an independent business operated by Gosuke Kawano, connecting freelance models and performers with companies.
Each project starts with a conversation. Your operator is your direct point of contact, helping both sides understand the brief, agree on the details and choose a collaboration that fits.
Meet POTENCIA CASTING02 / WHAT WE DOCAST. CREATE. CONNECT.
People make the picture.
01
Model casting
Models for your brief
Campaigns, e-commerce, brand imagery and portraits. We discuss your creative direction, contact prospective talent and coordinate engagement and usage terms.
02Talent & creators
Beyond the frame
Creators, actors, MCs, musicians and dancers. Discuss independent performance and content projects around the role and expression you need.
03Creative production
Support around the project
Portrait photography, social content and event coordination. We confirm what can be delivered and quote for the agreed production scope.
FOR BRANDS & COMPANIES
Find a face.
Share a vision.
Start with an idea. We clarify the brief, budget and media, then check interest and availability with prospective talent.
- Campaign, e-commerce and social casting
- Talent fees and coordination costs shown separately
- Image and video usage agreed in advance
FOR MODELS & TALENT
Your identity.
Your next chapter.
Explore opportunities while staying independent. No exclusive representation: review the brief, fee and terms, then choose each project for yourself.
- No registration or listing fees
- Non-exclusive; free to decline a project
- Profiles are not automatically published
Registration does not guarantee opportunities, bookings or income. Represented talent must obtain any required agency approval.
CREATE TOGETHER / PHOTOGRAPHY PARTNERS
Your eye. A shared possibility.
A non-exclusive network connecting photographers and models. Choose each project: the photographer receives 70% of the agreed photography/editing fee excluding tax; operations receives 30%. Expenses are agreed separately.
Free application. Work and income are not guaranteed. Paid assignments and purchased portrait sessions are separate.
03 / THE PROCESSON THE SAME PAGE.
Good work starts
with clear terms.
- 01
Share your brief
Tell us the purpose, scope, date, location, budget and intended media. Undecided details are welcome.
- 02
Review the fit
We check suitability, interest, availability, representation approval and practical conditions.
- 03
Agree in writing
Confirm contracting parties, scope, fees, payment date, expenses, usage and cancellation terms by email or written agreement before booking.
- 04
Create together
The project follows the agreed terms. Changes or further use require an additional agreement first.
04 / OUR PRINCIPLESRESPECT COMES FIRST.
A few things we stand for.
Clarity around money.
Talent compensation, coordination costs, expenses and payment dates are agreed first. Additional charges need a separate agreement.
Respect for your image.
Media, period, territory and secondary use are specified. No unauthorized reuse, AI training or synthetic likeness use.
Space to speak up.
We do not accept harassment or inappropriate shoots. Contact us about concerns, declining a project or removing your information.
PRICING, WITHOUT THE GUESSWORK.
Clear from the start.
Indicative tax-inclusive prices. Talent fees, venue, transport and equipment are separate. The final tax-inclusive total and scope are confirmed in your quote. Paid work starts only after acceptance.
- Casting coordination
- From ¥22,000
- Shoot & social production
- From ¥33,000
- Event planning & direction
- From ¥55,000
PORTRAIT STUDY / POTENCIAPORTRAIT SESSIONS
A portrait.
A little more you.
Portraits for your profile, social media or creative work. Agree the date, location, deliverables and total before booking. Portrait purchases and talent registration are independent services.
60 minutes / Photography fee ¥20,000, tax included
Discuss a portrait sessionAny transport or location charges are agreed in advance. Buying a session does not guarantee introductions or bookings.
Already agreed your session?
Please read the commercial disclosure before paying. The session is not confirmed by payment alone.
Read payment & cancellation termsPORTRAIT AVAILABILITY
Find a day that fits.
Japan Standard Time. Confirm the date directly before booking.
FREQUENTLY ASKED QUESTIONS
Before we begin.
Who operates POTENCIA CASTING?
POTENCIA CASTING is a sole proprietorship operated by Gosuke Kawano, coordinating independent performance and production projects. Contracting parties and our role are specified for each project.
Does registration mean exclusive representation?
No. Registration is neither an employment relationship nor exclusive representation. You choose whether to accept each proposed project.
Is there a registration or consultation fee?
Profile registration and an initial consultation are free. Paid casting coordination, photography and production services begin only after the scope and quote have been accepted.
Can new models apply?
Yes. Share your current photographs, portfolio and strengths. Selection depends on the brief; registration does not guarantee work or income. Applicants under 18 need parental or guardian consent.
Will my profile be published?
Registration does not make your profile public. We confirm the recipient, purpose and information involved and obtain any required consent before sharing a profile or publishing it.
LET’S MAKE A CONNECTION.
Every possibility
starts somewhere.
A brief, a question, an idea. Let’s start with a conversation.